Hosted Prebid Server
Every bidder in the browser costs your readers requests, CPU and waiting time. Our hosted Prebid Server calls demand partners from the server instead, so one request from the page reaches many buyers, at the traffic levels of national news sites.
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Client-side header bidding has a ceiling. Past a handful of bidders, each new one slows the page and the auction more than it earns. Prebid Server lifts that ceiling, but running it yourself means operating a high-traffic service and keeping every bidder adapter and consent rule current.
One request from the browser replaces a request per bidder, which matters most on mid-range phones.
Bidders, parameters, floors and traffic shares are set for each of your sites on our side.
Partners only receive requests from the countries where they actually have demand.
We check the markup of every bid before rendering, so mislabelled video or native never prints raw code into a slot.
Bidders that depend on browser cookies, or that answer fast from the browser, stay client-side. Bidders that add latency on the page, or match well server to server, move to Prebid Server. Both compete in the same auction.
Demand partners disagree about where consent and supply chain fields belong in a bid request, and a misplaced consent string can mean no bid. Our layer in front of Prebid Server fixes that in one place instead of in your page code.
We look at your traffic and decide which partners run in the browser and which run on the server.
Bidders, floors, traffic shares and country rules are set on our side for each of your sites.
Adapter changes, consent updates and partner requirements are handled without work on your pages.
After having years of experience with all kinds and sizes of agencies, developers, marketers, analysts and campaigners - I can say loud and clear that the people behind Valuad are the most brightest, enthusiasts, clever and growth drivers I have ever encountered. It's all about the people. Always.
Yaron AherDeputy CEO at The Jerusalem PostNo. Valuad runs Prebid Server and the service in front of it. Your pages talk to it through our header bidding wrapper.
Yes. Valuad has its own bidder adapter in Prebid.js, released in 2025. Publishers who run their own Prebid can add Valuad demand for banner inventory as a bidder.
Yes. It can return VAST for a player tag URL, returns an empty VAST response when there are no bids, and caches winning VAST for instream video served through Google Ad Manager.
It can for bidders that rely on browser cookies, which is why those usually stay client-side. Server-to-server cookie syncing narrows the gap for the rest.
Tell us about your sites and your ad server setup, and we'll show you where the revenue is.
