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Header bidding

Header bidding wrapperPrebid ServerNative and video

Operations

Reporting and monitoringads.txt and sellers.json

Solutions

Wrapper as a ServiceFor news publishersFor partners and intermediaries

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For news publishers

Monetize the news cycle, from the breaking story to the live blog

News traffic arrives all at once, mostly on phones, and around stories advertisers are nervous about. Valuad runs header bidding for ynet, mako, N12, Israel Hayom, Haaretz, Maariv, The Jerusalem Post and others, and the setup is built around that.

Talk to our teamHow it works
Illustration of a live news article on a phone next to a traffic chart that spikes upward

Trusted by 100+ premium publishers, including

  • ynet
  • mako
  • N12
  • Israel Hayom
  • 24
  • TheMarker
  • Maariv
  • ONE

Direct integrations with the largest demand partners

  • Magnite
  • Microsoft
  • OpenX
  • Outbrain
  • Taboola
  • Criteo
  • Teads
  • TripleLift
  • Equativ
  • RTB House
  • Sovrn
  • OneTag
  • 33Across
  • and more

Why news needs a different setup

Most monetization platforms are tuned for evergreen content and steady traffic. A news site's biggest hour of the year is unplanned, its readers often leave after one page, and its best-read stories can be the ones brands avoid. Each of those changes how the auction should run.

  • Fast first auction

    Timeouts, bidder mix and server-side bidding are set for the reader who reads one page and leaves.

  • Value from long reads

    Viewable refresh and unfilled-slot recovery for live blogs and long articles.

  • Mobile first

    Interstitials, sticky strips and in-article units, with separate refresh rules for mobile.

  • Brand safety on hard news

    Turn ads off by section or page, and reject bids with blocked keywords.

A traffic line that spikes upward, with phones showing ad slots

Ready for the traffic spike you didn't plan

When a story breaks, page views can multiply within minutes, mostly from phones arriving through push notifications and social apps. The first auction on the page is the one that counts, and nothing on our side is allowed to take your ads down.

  • First-page auctions tuned for speed, with part of the auction on Prebid Server
  • The wrapper loads from a CDN, and your own tags take over if it isn't ready within three seconds
  • Refresh intervals and caps set separately for mobile and desktop
A news article with one ad slot switched off and a shield

Brand safety that follows the news

Advertisers pull back around war, terror and disaster coverage, and publishers often want ads off on certain pages entirely. The rules live in our configuration, so they change without touching your pages.

  • Ads switched off by domain, section path or page element
  • Bids rejected when their creatives contain blocked keywords
  • Native ads rendered right to left on Hebrew and Arabic pages

How it works

  1. 1

    We map your templates

    Article, live blog, section and home page templates each get their own slot and refresh setup.

  2. 2

    We set the news rules

    Brand-safety sections, blocked keywords and first-page timeouts are configured with your team.

  3. 3

    We watch the spikes

    Our AdOps team monitors bidder behavior per site every day, including after big news days.

Talk to an expert

Valuad have made the unexpected. They have achieved to make us believe in miracles. After doubling our ad revenues once, and then once again, and then higher and then keep on improving - we started to believe that nothing is impossible, and all it takes is some pros with extra drive. We are now addicted to these guys' work, and the numbers are fantastic.
Gidon UzanDeputy CEO at Maariv Group

Questions publishers ask

Which news publishers use Valuad?

Valuad works with 100+ premium publishers, including ynet, mako, N12, Israel Hayom, TheMarker, Haaretz, Maariv, The Jerusalem Post and others.

Can we turn ads off for a specific story or section?

Yes. Ads can be switched off by domain, section path or a page element, and the change takes effect without editing your pages.

Do you support Hebrew and other right-to-left sites?

Yes. Native ads render right to left, and currency conversion lets publishers who sell in shekels compare Prebid and Google demand on one scale.

Explore the rest of the platform

Talk to the team behind Israel's largest publishers

Tell us about your sites and your ad server setup, and we'll show you where the revenue is.