We may collect two types of data and information from our Users:
We receive data from the computer, mobile phone or other device used to access the Service. This may include IP address, the type of browser, system and language, date and time of visits, the type of internet service, location (including GPS location when made available to us), the pages visited, and the way of interaction with ads and other types of content.
We may gather, collect and store such information either independently or through the help of our authorized third-party service providers as detailed below
We use the information we collect to provide you with the Service, to maximize the relevancy and quality of the Service. For example:
Valuad collects following information by using tags, user agents and cookies in order to optimize and provide the qualitative work of processes.
In order to provide you with our Services and serve Ads to your Properties, and in order to constantly improve our Services, we and our authorized third party advertisers may collect, use and disclose certain data related to the end-users of your Properties (the “End-User Data” and the “End Users“, respectively).
End User Data consists of the following types of information:
Collection. We and our authorized third party advertisers may collect End-User Data if you provide it to us and/or once you serve Ads (and/or Ad serving scripts) to your Properties. The End-User Data may be collected by the use of various tracking technologies. We and our authorized third party advertisers may gather, collect and store the information either independently or through the help of our authorized third-party service providers as detailed below.
Purpose. We and our authorized third party advertisers may use the End-User Data in order to provide you the Services, i.e., for the purpose of displaying Ads of our third party advertisers on your Properties. For example, we will collect Personal Information in order to determine geo-location information from which the End-User is connected to the Internet in order to serve Ads through the Service based on such End User’s location. In addition, we and our authorized third party advertisers will collect End-User Data in order to (i) create statistics and other aggregate information and analysis with respect to your End User’s engagement with Ads which are served to the Properties through the Service; (ii) use it for statistical, analytical and research purposes and for customization, developing and improvement of our Services; (iii) for general campaign performance in order to report to our authorized advertisers or SSPs; (iv) to determine the amounts to bid, pay or offer for impressions or units of ad-inventory; and/or (v) detect fraudulent activities that occur while your End Users are engaging with Ads on your Properties.
Third Parties. In addition to the sharing of End Users Data in order to fulfill the purposes mentioned above, we may share your End User’s Personal Information in the cases specified in Section 4 above.
Deletion or Modification of End User Data. Since we have no direct relationship with your individual End-Users and we do not send communications to your End-Users, you hereby agree to handle all End-User’s requests with respect to deletion and modifications of their information. End-Users who seek access to their Personal Information, or who wish to correct, amend, delete inaccurate information or withdraw consent for further use of their Personal Information should direct their request to you. If you are unable to handle such a request and only we possess the ability or power to solve your End-User’s request or issue, please forward that request to us and provide us with the necessary instructions and we will make reasonable efforts to solve the issue pursuant to any applicable privacy laws. Unless you instruct us otherwise, we may retain your End-Users’ Personal Information for as long as reasonably required for the purposes for which such Personal Information was collected, all as permitted under any applicable privacy laws. Aggregated and/or anonymous data may remain on our servers indefinitely.
Children/Minors End User Data. You agree that you will not use the Services in connection with any Properties directed to Minors. The term “Minor” shall mean a Child as such term is defined under the Children’s Online Privacy Protection Act of 1998 and the rules promulgated by the Federal Trade Commission (FTC) under that Act, including but not limited to the Children’s Online Privacy Protection Rule 16 C.F.R. Part 312 (the “COPPA“) or any other under-age individual as defined by applicable children protection legislation in any relevant jurisdiction. You will (i) notify Valuad in writing of any Properties which are or may be considered as a “Child Property” under the COPPA, and (ii) to the extent required by applicable laws, implement reasonable commercial means within the Properties for identifying Minors when the Properties are not primarily directed at children under such age; all in order to enable Valuad to block collection of information from Minors. If you learn that any information transferred to us via the Services includes Personal Information collected from Minors, please inform us immediately and we will delete that information as quickly as possible.
Tracking Technologies with respect to End Users. When Ads (and/or Ad serving scripts) are served to your Properties via the Services, Valuad and/or third party advertisers or SSPs may use industry-wide tracking technologies (e.g., cookies, web beacons, etc.) which store certain information on the Properties (“Technologies“) and which allow us or such third parties to collect certain data for the purpose of serving Ads through the use of our Services (including without limitation, serving Ads that may be of interest to End Users). As above stated, Valuad will not use the Technologies in order to personally identify a specific End User. In each case, End Users will be subject to the third party advertisers’ privacy policies.
Behavioral Advertising. You should notify your End Users that our authorized third party advertisers may serve you behavioral advertisements. You should include a conspicuous mechanism by which your End Users may opt out of such online behavioral advertising.
When Customer uses and accesses the Website, Valuad may place a number of cookies files in Customer’s web browser.
We do not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register to the Service. If you are under 13, please do not use the Service and do not send any information about yourself to us. No one under the age of 13 is allowed to provide any personal information to us. In the event that we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us promptly at [email protected].
In any event, if for any reason you (or any person) wish to delete or modify Personal Information, please send us an e-mail with adequate detail of your request to: [email protected] and we will make reasonable efforts to modify or delete any such Personal Information pursuant to any applicable privacy laws. Note that unless otherwise explicitly specified herein and/or unless you instruct us otherwise we may retain your Personal Information for as long as reasonably required for the purposes of which such Personal Information was collected, all as permitted under any applicable privacy laws. Aggregated and/or anonymous information derived from your use of the Site or Services may remain on our servers indefinitely.
We use industry standard measures to ensure the security of all information, including the use of passwords, firewalls, encryption and remote servers, and routinely evaluate our practices to identify security threats or opportunities for the improvement of our Service. However, no transmission of the information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise information security. You acknowledge and agree to assume this risk when communicating with us.
In order to provide the Site and Service, we may transfer information collected about you, including Personal Information, to affiliated entities, or to other third party service provides (as provided herein) across borders and from your country or jurisdiction to other countries or jurisdictions around the world. Please note that we may transfer such information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information.
By using the Service, you consent to our collection and use of your personal information as described in this Policy. If we make material changes to this Policy, we will notify you by placing a post regarding those changes on the website of the Service or by other means, as per our sole discretion. We reserve the right to modify this Policy at any time, so please review it frequently. Changes to this Policy are binding and effective when they are posted on this page. To the extent that the Service has your e-mail address on record, we may use this to inform you of changes to this Policy.
Valuad Company appointed Data Protection Officer in connection with GDPR adoption. Customer can contact him in case he has any questions at [email protected] or at the address below.