Native and outstream video
A slot that only accepts banner only hears from banner buyers. Open it to native and outstream video demand from partners like Outbrain, Taboola and Teads, and the best-paying format wins each impression, with no new ad units and no new line items.
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Native and video budgets are often separate from display budgets. When a slot accepts all three, those buyers bid on the same impression, and the auction picks the highest. The hard part is rendering each format well and counting impressions the way the buyer does, which is what this is built for.
Native and video are requested alongside banner in the ad units you already run.
Native ads adapt to the slot size, from a sticky strip to an in-article rectangle, and support right-to-left languages.
Outstream video only requests an ad once the slot has been in view.
Video impressions are counted on the VAST impression event, the same one SSPs bill on.
A native bid wins through the same key-values as banner, and the wrapper renders it with a template that lays out the image, headline and advertiser for the box it lands in. No new Google Ad Manager line items are needed.
A video that starts loading has not necessarily been seen. We count an outstream impression only when Google's IMA SDK fires the VAST impression event, so our numbers and your SSPs' numbers come from the same event.
We choose placements where native or video can compete with display without hurting the reading experience.
Native and video demand are added to those ad units, with templates and floors set per format.
Reporting splits revenue by format, so you can compare display, native and video in the same slots.
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Gidon UzanDeputy CEO at Maariv GroupNo. Outstream video plays in an article slot using a lightweight player built into the wrapper. It does not need a video player of your own.
It is rolling out to publishers one placement at a time, starting with in-article slots where video and display compete on equal terms.
No. A native bid wins through the same key-values as a banner bid and the wrapper renders it.
Tell us about your sites and your ad server setup, and we'll show you where the revenue is.
