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Header bidding

Header bidding wrapperPrebid ServerNative and video

Operations

Reporting and monitoringads.txt and sellers.json

Solutions

Wrapper as a ServiceFor news publishersFor partners and intermediaries

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For partners and intermediaries

Bring more demand to the publishers you represent

Valuad works with sales houses, networks and technology partners that manage large publishers, in Israel and internationally. Plug Valuad's demand and header bidding technology into your own stack, and keep the publisher relationship.

Talk to our teamHow it works
Illustration of a hub connecting publisher websites, a partner network and demand partners

Trusted by 100+ premium publishers, including

  • ynet
  • mako
  • N12
  • Israel Hayom
  • 24
  • TheMarker
  • Maariv
  • ONE

Direct integrations with the largest demand partners

  • Magnite
  • Microsoft
  • OpenX
  • Outbrain
  • Taboola
  • Criteo
  • Teads
  • TripleLift
  • Equativ
  • RTB House
  • Sovrn
  • OneTag
  • 33Across
  • and more

Why partners work with Valuad

A partner's value to a publisher is the demand and the know-how it brings. Valuad has direct integrations with the largest demand partners in the industry and runs header bidding for some of the busiest news sites in Israel. Partners use that to add competition to their publishers' auctions without building a demand stack of their own.

  • Your relationship stays yours

    You keep the publisher. Valuad adds demand and technology behind you.

  • Integrate your way

    Prebid bidder adapter, OpenRTB, VAST, or our whole wrapper as a service.

  • Clean supply chain

    Every request carries a complete supply chain, and our sellers.json stays in sync with it.

  • Shared reporting

    Wins on your side are reported back per site, so both sides see the same numbers.

A code chip, a data chip and a video chip each flowing into one server that reaches demand partners

Four ways to plug in

Partners run very different stacks, so there is more than one way to reach Valuad's demand. Each route ends in the same place: our Prebid Server layer, which applies per-site configuration, consent handling and supply chain rules before requests reach demand partners.

  • Valuad's bidder adapter in Prebid.js, for partners running their own Prebid wrapper (banner)
  • OpenRTB 2.5 and 2.6 endpoints for server-to-server integrations
  • VAST tag URLs and an OpenRTB video endpoint for players
  • Wrapper as a Service, when a publisher needs the whole wrapper
A winning bid in a partner auction reported to a dashboard, with a chain of links for the supply chain

Transparent from the page to the buyer

Buyers want to see who sold an impression and on whose behalf. Valuad adds itself to the supply chain object on every request, publishes a sellers.json that is rebuilt automatically, and generates the ads.txt lines each site needs. When you render a winning Valuad bid in your own auction, a lightweight reporting call sends the win back, so impressions and revenue are reported per site on both sides.

  • A supply chain node for valuad.io on every request
  • sellers.json rebuilt from publisher records every six hours
  • A partner win reporting endpoint that works from the browser, by POST or image pixel

How it works

  1. 1

    Pick the integration

    We look at your stack together and choose the adapter, OpenRTB, VAST or the full wrapper.

  2. 2

    Set up each publisher

    Every site you bring gets its own configuration, ads.txt lines and reporting identity.

  3. 3

    Grow together

    Our AdOps team monitors demand per site and works with yours on new sites and formats.

Talk to an expert

After having years of experience with all kinds and sizes of agencies, developers, marketers, analysts and campaigners - I can say loud and clear that the people behind Valuad are the most brightest, enthusiasts, clever and growth drivers I have ever encountered. It's all about the people. Always.
Yaron AherDeputy CEO at The Jerusalem Post

Questions publishers ask

Do publishers need to work with Valuad directly?

No. Partners can keep the publisher relationship and integrate Valuad demand behind their own stack.

Which Prebid adapter should we use?

Valuad's own bidder adapter, available in Prebid.js since 2025. It currently supports banner. Video and other formats are available through our OpenRTB and VAST endpoints.

How are wins reported when the auction runs on our side?

Each rendered Valuad win is sent to a reporting endpoint from the reader's browser, by POST or an image pixel. Device, country and operating system come from the request itself.

Is Valuad a registered TCF vendor?

Yes. Valuad is registered with IAB Europe's Transparency and Consent Framework as vendor 1478, and our adapter forwards TCF, GPP, US Privacy, COPPA and DSA signals.

Explore the rest of the platform

Talk to the team behind Israel's largest publishers

Tell us about your sites and your ad server setup, and we'll show you where the revenue is.