The Valuad platform
The header bidding technology and AdOps team behind Israel's largest news and media sites, connected to Magnite, Microsoft, OpenX, Outbrain, Taboola and the rest of the industry's biggest demand partners. Partners and intermediaries use the same stack to bring that demand to the publishers they represent.
Header bidding
Header bidding wrapper
One script adds a Prebid auction to your Google Ad Manager tags, with fail-safes, viewable refresh and unfilled-slot recovery.
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Prebid Server
Server-side bidding through our hosted Prebid Server, configured per site and running in the same auction as client-side bidders.
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Native and video
Native and outstream video bids compete with banner in the same slots, rendered by the wrapper and counted the way SSPs count them.
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Operations
Reporting and monitoring
Revenue by site, format and device in one dashboard, plus daily anomaly checks per bidder and domain that our AdOps team acts on.
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ads.txt and sellers.json
Every domain's ads.txt checked every four hours, missing lines ready to copy, and a sellers.json that stays in sync with it.
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Solutions
Wrapper as a Service
Your own SSP seats on Valuad's wrapper and Prebid Server, with optional Valuad demand on top and a reporting API for your BI tools.
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For news publishers
The setup behind many of Israel's largest news sites: built for traffic spikes, long reading sessions, mobile readers and brand-safety rules.
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For partners and intermediaries
Add Valuad demand and technology to the publishers you work with, through the integration that fits your stack.
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Talk to the team behind Israel's largest publishers
Tell us about your sites and your ad server setup, and we'll show you where the revenue is.