Built per site
Every site gets its own Prebid build, bidder mix, timeouts and refresh rules, tuned to how its readers actually browse.
Header bidding for the publishers that can't afford to get it wrong
Valuad runs the Prebid auction for Israel's largest news and media sites, connecting their inventory to Magnite, Microsoft, OpenX, Outbrain, Taboola and more than 20 other demand partners. We build it per site and run it with a dedicated AdOps team, and your Google Ad Manager setup stays as it is.
The header bidding partner of 100+ premium publishers, including
Direct integrations with the largest demand partners in the industry
- Magnite
- Microsoft
- OpenX
- Outbrain
- Taboola
- Criteo
- Teads
- TripleLift
- Equativ
- RTB House
- Sovrn
- OneTag
- 33Across
- and more
Why the largest publishers run Valuad
Premium demand
Direct integrations with 20+ of the largest demand partners, competing for every impression in the same auction.
A dedicated AdOps team
People who know your sites check every demand partner on every domain each morning and act on what changed.
Reporting you can act on
Revenue by site, format and device, plus daily anomaly checks that flag problems before they reach your monthly numbers.
One partner for the whole monetization stack
From integration and ad server setup to demand partners, ad layouts, consent and ads.txt, we run the parts of monetization that need daily attention, so your team can focus on content and direct sales.
Talk to our teamWorking with publishers through a partner?
Sales houses, networks and technology partners use Valuad's demand and header bidding technology to bring more competition to the publishers they represent, through our Prebid adapter, OpenRTB, VAST or the full wrapper.
After having years of experience with all kinds and sizes of agencies, developers, marketers, analysts and campaigners - I can say loud and clear that the people behind Valuad are the most brightest, enthusiasts, clever and growth drivers I have ever encountered. It's all about the people. Always.
Yaron AherDeputy CEO at The Jerusalem PostValuad have made the unexpected. They have achieved to make us believe in miracles. After doubling our ad revenues once, and then once again, and then higher and then keep on improving - we started to believe that nothing is impossible, and all it takes is some pros with extra drive. We are now addicted to these guys' work, and the numbers are fantastic.
Gidon UzanDeputy CEO at Maariv GroupGuides for publishers
Google's ad tech remedies: what changes for publishers running PrebidJudge Brinkema's September 2026 remedies force AdX to work with Prebid and rival ad servers. What is known, what is still pending, and what to prepare.
Header bidding vs Open Bidding vs the waterfall: how each auction works in 2026How the waterfall, Prebid header bidding and Google Open Bidding decide who fills an ad slot, what each costs you, and how the 2026 Google remedies change them.
TCF 2.3 and GPP for Prebid publishers: the 2026 consent setup that keeps demand biddingTCF 2.3 is mandatory, USP is deprecated and GAM only reads some GPP sections. How to configure Prebid consent modules so bidders keep bidding.
Talk to the team behind Israel's largest publishers
Tell us about your sites and your ad server setup, and we'll show you where the revenue is.