ads.txt and sellers.json
Buyers skip supply paths your ads.txt doesn't authorize. We check every domain you monetize every four hours, tell you exactly which lines are missing, and keep our sellers.json consistent with them.
Trusted by 100+ premium publishers, including
When an ads.txt line is missing or wrong, nothing breaks on your site. Ads still show. Some buyers just stop bidding through that path, and the only symptom is a demand partner whose revenue drifts down over weeks.
Each domain's ads.txt is fetched from the same place buyers' crawlers read it.
Missing lines are listed exactly, so there is no diffing a long file by hand.
A weekly email makes sure a missing line on a second or third site doesn't go unnoticed.
Our sellers.json is rebuilt from publisher records and deployed automatically every six hours.
For every domain we monetize, the ads.txt check compares your live file with the lines your setup needs, including the Valuad line and the lines for each demand partner running on that domain.
Buyers compare your ads.txt with the seller's sellers.json and the supply chain in the bid request. The paths they keep are the ones where all three agree.
Each site gets its ads.txt block built from its own configuration, not a generic list.
Every domain is checked every four hours, with a weekly summary by email.
Missing lines are listed ready to copy, and a recheck confirms the fix.
Valuad have made the unexpected. They have achieved to make us believe in miracles. After doubling our ad revenues once, and then once again, and then higher and then keep on improving - we started to believe that nothing is impossible, and all it takes is some pros with extra drive. We are now addicted to these guys' work, and the numbers are fantastic.
Gidon UzanDeputy CEO at Maariv GroupIn the ads.txt file at the root of each domain you monetize, for example yourdomain.com/ads.txt.
Crawlers start from the root domain, and its file covers subdomains too. A subdomain can have its own file, but crawlers only read it when the root file points to it with a subdomain line.
Buyers use it to check who an account in your ads.txt belongs to. If the two disagree, the path looks suspicious and gets lower priority in supply path optimization.
Tell us about your sites and your ad server setup, and we'll show you where the revenue is.
